<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>IP3 Design blog</title><description>Practical advice on websites, SEO and marketing from IP3 Design.</description><link>https://www.ip3design.com/</link><item><title>Google Business Profile Optimization: A Checklist for Local Businesses</title><link>https://www.ip3design.com/blog/google-business-profile-checklist/</link><guid isPermaLink="true">https://www.ip3design.com/blog/google-business-profile-checklist/</guid><description>A practical Google Business Profile checklist based on Google&apos;s own ranking factors, plus the mistakes that get local business profiles suspended.</description><pubDate>Mon, 09 Nov 2026 00:00:00 GMT</pubDate><category>Local SEO</category><category>Google Business Profile</category></item><item><title>How Google&apos;s AI Search Is Changing SEO for Small Businesses</title><link>https://www.ip3design.com/blog/how-google-ai-search-is-changing-seo/</link><guid isPermaLink="true">https://www.ip3design.com/blog/how-google-ai-search-is-changing-seo/</guid><description>AI Overviews and AI Mode are changing how people search. Here&apos;s what Google actually says about ranking in them, and what small businesses should do now.</description><pubDate>Mon, 02 Nov 2026 00:00:00 GMT</pubDate><category>SEO</category><category>AI search</category></item><item><title>9 Signs It&apos;s Time to Redesign Your Business Website</title><link>https://www.ip3design.com/blog/signs-your-website-needs-a-redesign/</link><guid isPermaLink="true">https://www.ip3design.com/blog/signs-your-website-needs-a-redesign/</guid><description>Nine clear signs your business website is holding you back, whether you need a refresh or a rebuild, and how to redesign without losing rankings.</description><pubDate>Mon, 26 Oct 2026 00:00:00 GMT</pubDate><category>Web design</category><category>Website redesign</category></item><item><title>Core Web Vitals Explained: How Website Speed Affects SEO and Sales</title><link>https://www.ip3design.com/blog/core-web-vitals-explained/</link><guid isPermaLink="true">https://www.ip3design.com/blog/core-web-vitals-explained/</guid><description>What Google&apos;s Core Web Vitals measure, the scores to aim for, how to check your site for free, and the fixes that matter most for small business sites.</description><pubDate>Mon, 19 Oct 2026 00:00:00 GMT</pubDate><category>Website speed</category><category>SEO</category><category>Web design</category></item><item><title>Google Ads vs. SEO: Where Should a Small Business Spend First?</title><link>https://www.ip3design.com/blog/google-ads-vs-seo/</link><guid isPermaLink="true">https://www.ip3design.com/blog/google-ads-vs-seo/</guid><description>Google Ads gets you seen today. SEO keeps paying off for years. How each works, what they cost, and where a small business budget should go first.</description><pubDate>Mon, 12 Oct 2026 00:00:00 GMT</pubDate><category>Google Ads</category><category>SEO</category><category>Marketing strategy</category></item><item><title>Why Your Marketing Emails Go to Spam (and How to Fix It)</title><link>https://www.ip3design.com/blog/why-marketing-emails-go-to-spam/</link><guid isPermaLink="true">https://www.ip3design.com/blog/why-marketing-emails-go-to-spam/</guid><description>Gmail now requires authentication, easy unsubscribes and low spam complaints. What that means for small business email, and how to reach the inbox.</description><pubDate>Mon, 05 Oct 2026 00:00:00 GMT</pubDate><category>Email marketing</category><category>Deliverability</category></item><item><title>Why Just Building Links Doesn&apos;t Work Anymore</title><link>https://www.ip3design.com/blog/just-building-links-doesnt-work-anymore/</link><guid isPermaLink="true">https://www.ip3design.com/blog/just-building-links-doesnt-work-anymore/</guid><description>Spammy backlinks hurt more than they help. Here&apos;s why link building alone fails, and the eight content types that actually grow your online presence.</description><pubDate>Mon, 28 Sep 2026 00:00:00 GMT</pubDate><category>SEO</category><category>Content strategy</category></item></channel></rss>